BACKGROUND
A growing basketball agency operating on the Polish market - with a roster including American players - had no digital presence. Without a website, the agency had no way to present itself professionally to clubs looking to sign players, to athletes considering joining, or to partners evaluating whether to work with them. Everything relied on personal connections and direct outreach, with no central place to point people to. The agency needed a website that would communicate credibility, showcase their players, and make a strong first impression on everyone who landed on it.
Client
Splash Basketball Agency
scope
END-TO-END, RESEARCH, USER FLOWS, WIREFRAMES
Year
01.2023 - 04.2023
Role
UX/UI DESIGN
DISCOVERY
The client came without a defined visual direction - which opened the project up to a proper collaborative process. We started with a workshop: a structured brainstorm to explore what the agency wanted to communicate, what feeling the site should create, and what kind of visual language would represent them best.
From that session, a clear direction emerged - bold, modern, unapologetic. The client responded strongly to brutalist aesthetics: heavy typography, strong colors, raw visual energy. I built a moodboard from similar sites and sports agency benchmarks - both Polish and international - and we aligned on the style, color palette, photography direction, and animation approach before any design work began.
From there we defined the full site structure, agreed on what each section needed to communicate, and I moved directly into UI design - no wireframes, since the content and structure were already clearly defined.
PROBLEM STATEMENT
The agency needed more than a brochure site. It needed a platform that would communicate the quality of their work, present their players as professionals worth signing, and give clubs and partners an immediate sense of what working with this agency looks like.
"A growing sports agency representing professional basketball players - with no website, no digital presence, and no way to make a professional first impression."
SOLUTION DIRECTION
Brutalist direction with professional credibility The visual language had to balance raw brutalist energy with the seriousness expected in professional sports. Strong typography, bold color, and confident layouts - without losing the trust factor that clubs and partners need to see.
Site structure built around the agency's goals Five sections on the landing page - each with a fully designed subpage:
Hero - large rotating photography with agency slogans, sets the tone immediately
About Us - agency story and values
Services - what the agency does and how
We Represent - the core of the site
Contact - clear entry point for clubs and partners
We Represent - player profiles The most important section of the site. A dedicated page with individual profile cards for every player, coach, and agent signed with the agency. Each profile opens as a separate page with bio, club history, and background. For potential clients - clubs, sponsors, partners - this section communicates that the agency takes care of their athletes and presents them professionally.
Motion as part of the brand Loaders, hover interactions, and page transitions were designed as part of the overall experience - not added as an afterthought. As a motion designer building in Framer, I was able to design and implement these directly, ensuring the animation language matched the bold visual direction of the site.
KEY CHALLENGES
Brutalism that earns trust Brutalist design is bold by nature - but the site needed to be taken seriously by professional clubs and sports organizations. Finding the balance between visual impact and professional credibility was the core design tension throughout the project.
Motion as differentiator Sports agency websites typically rely on photography alone. Designing a cohesive animation system - loaders, transitions, hovers - gave the site a level of polish that matched the agency's ambition and set it apart from competitors in the market.
No wireframes, high alignment Skipping wireframes only works when discovery is thorough. The upfront workshop and direction-setting sessions meant that by the time I opened Framer, every decision about structure, content, and visual language was already agreed. This kept the project moving fast and iteration minimal.
OUTCOME
Launched in 3 months - from first workshop to live site
Professional digital presence established for the first time - clubs and partners now have a central destination to evaluate the agency
Player profiles created individual, structured showcases for every athlete on the roster - giving each one professional online representation
The site became the agency's primary tool for outreach and first impressions with new clubs and potential signings
